The seven best practices for successful #emailmarketing

Seven Best Practices for Email Marketing

Are you using your email list to its full potential? This list of seven Do’s and Don’ts will guide you towards sending better emails to your subscribers.

To recap:

  1. Segment your list! Stop sending generic emails. Instead, deliver the right message to the right person at the right time.
  2. Make it easy to opt out and create selective opt-outs. That way, your subscriber can remove themselves from that campaign while continuing to receive regular emails. If they want to leave your list, rest assured they weren’t the right fit for your product or service.
  3. Track your metrics. See what’s working and what isn’t, then do more of the first and less of the latter!
  4. Ensure your emails are optimized for those reading on mobile. Over 50% of your subscribers will be using a device!
  5. Never buy subscribers. These unqualified leads will not equal sales!
  6. Use a welcome email sequence to welcome new subscribers. Use this opportunity to get to know your reader and allow them to get to know you.
  7. Have a strategic plan. Don’t just email for the heck of it. Email with your goals in mind and ensure every time you hit send, you are providing value to your reader.

 

Tools for Email Marketing #growyourlist

What Tools Do You Need to Grow Your Email List?

Email marketing is 20 times more effective than any other form of marketing. Here are some of the great tools that you need to grow your email list.

To recap, you need:

  • a basic opt-in popup, such as Thrive Leads or HelloBar, to collect emails.
  • a plug-in for giveaways such s as Rafflecopter or King Sumo.
  • a landing page platform such as Clickfunnels or Leadpages. If you’re small and still growing, start out with Instapage or Unbounce.
  • software or plugins to share your offers on social media. I like Social Pilot, Tailwind and MeetEdgar.